Innovative, energetic marketing professional with experience in B2B and B2C marketing to meet client and agency goals. Trailblazer for new business and trusted to develop and pitch services to company executives based on a variety of client preferences. Stylishly execute initiatives to develop effective creative campaigns based on market research and consistent data analysis. Fully capable of assessing needs, generating options, and implementing effective solutions. Motivational team lead, who creates a positive, fun work space to produce the clear vision for progressive and profitable business development.
Experience
Account supervisor, Definition 6 / Atlanta, GA
Client – Floor & Decor
2019 - Present
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Senior Account Executive, Digital Additive / Atlanta, GA
Clients – Grammarly / Salesforce Marketing Cloud Partnerships – Bridgestone Golf, Galileo Camps, Berkeley College, Dal-Tile, Landmark Properties
2016 - Present
Manage day to day marketing projects and business development support for clients activities including developing and maintaining account plans, monitoring pipeline, and preparing client facing deliverables and programs.
Collaborate with internal shared services groups, developers, analyst, creative services and platform architect in an Agile/Scrum methodology of project delivery on client-facing pursuits, programs, and research and sales enablement efforts
Complete market research to influence present and future client initiatives by determining and evaluating current and future market trends
Mentor and guide employees ensuring all were trained in Salesforce Marketing Cloud product knowledge and capable of performing assigned duties.
Create proposals to present to potential client executives based on strategic initiatives
Serve as lead for Digital Additives Salesforce Marketing Cloud partnerships
Measure project success using performance metrics, A/B test results, key performance indicators (KPIs), user conversion rates, and revenue generation.
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Account Executive, Digital Additive / Atlanta, GA
Client – Fleetcor / Grammarly
2015 - 2016
Established and maintained positive client relationships by studying clients’ businesses in order to produce most effective strategies
Participated in regular update meetings and ongoing communication
Supported account directors on reporting needs, insights, and opportunities
Ensured projects were completed on time, within scope, to meet client expectations
Managed multiple projects at the deliverable level; performed asset coordination and detailed information for internal team
Assisted and contributed to project strategy/epics
Represented the company at industry events for purposes of networking and generating new business
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Marketing Specialist, Airwatch by VMware /Atlanta, GA
2014 - 2015
Developed and maintained 4 monthly global newsletters
Increased email activity by managing all corporate email communications for partners, consumers, and prospects company wide
Increased unique open of email rate by 10% using mapping, creating targeted campaign content, and analyzing email performance reports
More than doubled email sends from 1,000,000+ in 2013 to over 3,000,000 in 2014, while not increasing unsubscribes
Oversaw email production and deployment of outbound company communications globally, including email template building and maintenance
Monitored and analyzed email performance trends for usability, conversion, and optimization with a focus on sales and customer lifecycle goals
Coordinated and maintained email marketing schedule, including working with all internal stakeholders to ensure deployment success
Managed all aspects of automated lead nurture and program flow, including logic, testing, and launch plan
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Digital Designer and Email Campaign Manager, NCR / Atlanta, GA
2013 - 2014
Create lead generation email marketing campaigns and messages for various mediums including print, digital, and multimedia communications
Analyzed results of marketing email initiatives campaigns
Responsible for email list management for building marketing automation
Executed education and nurture campaigns though Eloqua
Designed landing pages, newsletters, and corporate social media promotional items
Maintained, edited, and created forms and materials necessary during the pre and post sales process
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Grapic Designer, NCR / Atlanta, GA
2011 - 2013
Served as art director for product and environmental
Supported global business and marketing collateral needs
Coordinated marketing materials as needed for conferences, events, and trade shows
Established and maintained relationships with internal and external vendors
Created custom infographics and illustrations to support internal and external company initiatives
Acted as brand ambassador to assist with transitioning company through a global brand refresh
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Freelance, Various Clients / Atlanta, GA
2011 - 2013
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Graphic Designer, do! Design / Tallahassee, FL
2011 - 2013
Skills
Planning & Organization
Strategic Thinking
Communication
Leadership
Analytical Thinking
Teamwork & Cooperation
Creative Thinking
Initiative & Problem Solving
Time Management
Certifications
Salesforce Marketing Cloud Marketing Cloud Email Specialist
Oracle Eloqua Luminary Certification
MECLABS Institute Certification Course in Email Messaging
Time Management
Education
Winthrop University
Bachelor of Fine Arts, Design and Visual Communications
August 2008
Midlands Technical College
Certification Web Design
September 2009